Walmart Connect grew 31% YoY last quarter, and the advertisers capturing that growth aren’t relying on sponsored search alone. DSP is how you extend your reach beyond onsite, connect with shoppers earlier in their journey, and close the loop with measurement that actually holds up.
In this recorded session, experts from Pacvue and Walmart Connect walk through what a real full-funnel DSP strategy looks like, from sequencing upper-funnel formats to driving measurable conversion at the bottom.
How closed-loop measurement works in practice and how DSP expands your reach beyond onsite inventory
How to sequence CTV, audio, display, and video across the funnel to reach new buyers, re-engage lapsed shoppers, and build repeat purchase behavior
Why integrating DSP with sponsored search and onsite media drives stronger overall performance
