Pacvue today announced it has won the Marketing Campaign Management Solution of the Year award in the 2026 MarTech Breakthrough Awards program. The award honors technology companies and products that advance marketing technology.
Breaking through a crowded industry
Commerce media has entered its own “space race”. With more retailers, more ad formats, and more data signals than ever, the pressure to move fast keeps climbing. But the systems built to manage it haven’t kept up.
Most teams are still paying what Pacvue calls the SILO Tax: the compounding cost of disconnected data, manual workflows, and decisions that arrive too late. That shows up as real dollars lost in the form of missed sales, wasted budget, and lost time.
Pacvue breaks through by eliminating that tax. Pacvue’s AI-Powered Commerce Media Operating System serves as a central mission control where teams get a more detailed view of performance across 100+ global retailers, and a more confident way to act on it.
When Revlon’s Mitchum brand and Horizon Media unified their approach on Pacvue, the results were immediate: a 13% average weekly revenue lift and a 19-point improvement in Best Seller Rank.
“The alignment between media and operations completely changed our approach,” said Yana Borokhov, VP of Retail and Search Engine Marketing at Horizon Media.
Staying ahead as the industry shifts
As the industry moves past siloed strategies and new frontier platforms emerge like TikTok Shop and ChatGPT, Pacvue integrates with emerging channels alongside Amazon, Walmart, Instacart, Target, and 100+ other retail platforms.
Pacvue also continues to lead in AI with the launch of Pacvue Agent, an agentic layer that goes beyond reporting into integrated, outcome-driven campaign execution. Teams can ask questions in plain language to understand what changed, why it happened, and what to do next, then act on prioritized recommendations without leaving their decision-making environment. Pacvue Agent also translates business questions into AMC queries, so teams no longer need SQL expertise to run advanced measurement.
Rather than treating AI as a feature to ship, Pacvue built toward this shift early, with its first AI capabilities in 2023 and a 2024 release that made insights accessible through natural language. The result is a highly governed, highly actionable system.
“Pacvue is raising the standard for AI in commerce media,” said David Khoshpasand, Sr. Performance Marketing Manager at Hasbro.
Proof at scale
Innovation is what made Pacvue one of Amazon’s first API partners and, more recently, one of OpenAI’s first tech partners for Ads in ChatGPT.
Pacvue now serves more than 70,000 brands and agencies. With Pacvue Agent alone, customers complete key workflows up to 200 times faster, reach insights up to 80 times faster, and they see performance gains of up to 54% across the platform.
Breaking through also means sharing what the company is learning. Thought leaders from across Pacvue took part in 70+ events and webinars, along with dozens of podcasts and publications, over the past year. President and Co-Founder Melissa Burdick continues to gain recognition industry-wide, including honors from AdExchanger, Ad Age, Stevie Women in Business, and the Path to Purchase Institute.
About the award
The MarTech Breakthrough Awards program recognizes standout marketing, sales, and advertising technology companies, products, and people. The Marketing Campaign Management Solution of the Year category honors the platform best equipped to help marketing teams plan, launch, and optimize campaigns at scale.
Connect with our team to see how Pacvue’s AI-powered Commerce Media OS can help your team eliminate the SILO Tax and move faster from data to decision.
About Pacvue
Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes. Founded in 2018, Pacvue spans Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at pacvue.com.
