Pacvue announced today that Pacvue Agent made the shortlist for Best Use of AI in Retail and Ecommerce in The Cloud Awards’ 2026 AI Awards program, which covers artificial intelligence, machine learning, and agentic AI across industries.
Solving the actionability gap in commerce media
Commerce media has turned into its own kind of space race: more retailers, more ad formats, more data signals, and nonstop pressure to move fast. The systems meant to manage that complexity haven’t caught up. Teams still bounce between dashboards and patch together reports by hand. By the time anyone agrees on what a performance shift actually means, usually somewhere in a long Slack thread, the moment to act has already passed.
That lag costs real money in missed sales, wasted budget, and slow reactions to the market.
Pacvue Agent was built to close that gap. Most analytics tools stop at a dashboard or a recommendation. Agent goes further: it reads context across campaigns and outcomes, pulling in advertising, Share of Voice, and commerce data for a fuller, multi-dimensional view of performance, then turns a recommendation into a governed, approval-based action inside a single workflow. Teams ask questions in plain language, get an answer on what changed and why, and act on it without leaving the tool.
“Instead of spending hours moving between reports and dashboards to understand what changed, I can ask questions in plain language and get clear answers on what shifted, why it happened, and what to do next,” said David Khoshpasand, Sr. Performance Marketing Manager at Hasbro. “Pacvue Agent is raising the standard for AI in commerce media.”
Built on proven expertise, designed for trust
Pacvue Agent launched in 2026, building on AI work Pacvue started in 2023 and pushed toward natural language in 2024. That research found that the problem for sophisticated teams wasn’t that they lacked data or analytics, but rather context-switching and fragmented workflows.
The core shift there is going from recommendation engine to execution partner. That meant solving two hard problems: turning a natural language business question into a precise, governed action instead of a static suggestion, and keeping the transparency and control enterprise teams need when they’re managing large ad budgets. Pacvue’s answer is its own machine learning models, trained on retail media performance data, paired with native Slack integration to cut down on context-switching. Every recommendation needs approval and leaves an audit trail, and teams can roll one back if it doesn’t work out.
Pacvue Agent also turns business questions into Amazon Marketing Cloud queries, so teams don’t need SQL to run advanced measurement.
Pacvue Agent has evolved even more since launch. It now covers a broader range of data, platforms, and use cases, so teams get even more insight and can act on it faster: today, that includes Amazon, ADSP, AMC, Amazon Commerce, Walmart, Criteo, CitrusAd, Target, Kroger, and Instacart, with more retailers and data sources on the way.
Proof at scale
The proven success stories back it up. Customers using Pacvue Agent complete workflows up to 200 times faster and reach insight up to 80 times faster, saving individual team members up to 3 hours a week. Across the wider platform, customers see performance gains of up to 54%.
Pacvue Agent is part of Pacvue’s AI-powered Commerce Media Operating System, which handles more than $12B in ad spend for over 70,000 brands and agencies across 100+ retail media networks, including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd.
About the award
The Cloud Awards’ AI Awards recognize work in artificial intelligence, machine learning, deep learning, and agentic AI. The Best Use of AI in Retail and Ecommerce category looks for AI that solves real commerce problems. Pacvue Agent made the shortlist for giving teams more control without slowing them down.
Connect with our team to see how Pacvue Agent can help you move from data to decision, faster.
About Pacvue
Pacvue is a Commerce Media OS powering over $12B in advertising spend across 100+ global retail media networks, including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Pacvue uses AI and real-time data to help over 70,000 brands and agencies improve advertising performance and reach across the commerce universe from a single Mission Control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide, excluding China. Combined with Helium 10’s SMB solutions, Pacvue offers one of the most comprehensive platforms for businesses of any size. Founded in 2018, Pacvue has offices in Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Learn more at pacvue.com.
