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Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
Using an industry-leading proprietary model, Pacvue provides a highly precise estimate of the incremental sales generated from marketing activities, enabling brands to optimize their ad strategy to have greater overall impact.
Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman of Pacvue.
Pacvue Wins 2024 MarTech Breakthrough Award for Campaign Management Innovation
We’re excited to announce Pacvue won the category “Campaign Management Innovation” in this year’s MarTech Breakthrough Awards.
GroupM and Pacvue Announce the launch of Integrated Commerce Management Solution
We’re excited to announce that Pacvue has partnered with GroupM to launch a global Integrated Commerce Management solution.
Non-Endemic Advertising Explainer 2024
Alex Juday, Sr. Director, Global Expansion at Pacvue, shares how non-endemic advertising will impact the retail media landscape in EMARKETER’s latest report.