Pacvue today announced it has been named a finalist for Best in Commerce Media in the 2026 AdExchanger Awards. The award recognizes commerce media brands and technology bringing retail media to its next stage of maturity, through novel data use, improved outcomes, powerful technology, or an improved shopper experience.
Too many platforms, not enough signals
The commerce media map keeps expanding. Amazon, Walmart, Instacart, Target, TikTok Shop, the list of platforms where brands have to compete keeps growing. The opportunity has never been bigger, but neither has the operational burden.
Most teams are still paying what Pacvue calls the SILO Tax: the compounding cost of disconnected data, manual workflows, and decisions that arrive too late. That shows up as real dollars lost in the form of missed sales, wasted budget, and lost time.
Pacvue was built to eliminate that tax. Its AI-Powered Commerce Media Operating System integrates signals across 100+ global retailers so teams get a clearer view of performance and a faster way to act on it.
When Revlon’s Mitchum brand and Horizon Media unified their approach on Pacvue, the results were immediate: a 13% average weekly revenue lift and a 19-point improvement in Best Seller Rank.
“The alignment between media and operations completely changed our approach,” said Yana Borokhov, VP of Retail and Search Engine Marketing at Horizon Media.
Where data becomes a decision
Pacvue Agent, the platform’s agentic AI layer, lets teams ask questions in plain language (“What changed this week and why?” “Where should we shift budget?”) and get clear answers with prioritized recommendations they can act on immediately, without leaving their workflow to do it.
Measurement has followed the same path. Pacvue’s Incrementality Console uses machine learning to isolate the true impact of advertising on business outcomes, helping brands tell demand creation apart from demand capture.
The numbers behind the nomination
Pacvue now serves more than 70,000 brands and agencies across 100+ retail platforms globally. Workflows are completing up to 200 times faster, time to insight has accelerated up to 80 times, and teams are seeing performance gains of up to 54% across the platform, with individual team members saving up to three hours a week on manual work.
Panasonic and Channel Bakers used the Incrementality Console to drive a 33% lift in incremental ROAS, an 83% increase in new-to-brand sales, and 99% total sales growth. Duracell recovered $1M in lost revenue through Pacvue automation. Mars and WPP Media achieved 155% sales growth and a 76% ROAS increase in the KSA market using Pacvue’s rule engine.
As new commerce channels emerge, from TikTok Shop to ChatGPT, Pacvue integrates them alongside established retailers so brands can manage strategy across the full ecosystem instead of one channel at a time.
About the award
The AdExchanger Awards celebrate the companies and teams advancing the state of digital and programmatic marketing. The Best in Commerce Media category honors technology that helps commerce media brands and their customers seize new revenue opportunities, whether through novel data use, improved outcomes, powerful technology, or a better shopper experience.
Being named a finalist reflects Pacvue’s continued commitment to solving the core challenge in commerce media: giving teams a unified, intelligent system that centralizes data, democratizes insight, and enables fast, confident action.
Connect with our team to see what a unified Commerce Media OS could mean for your brand.
About Pacvue
Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes. Founded in 2018, Pacvue spans Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at pacvue.com.
