ACE Co., Ltd, managing Amazon advertising for 30+ brands and nearly 5,000 ASINs, was running all campaign operations manually with a single team member handling bid, budget, and rule settings across ~120 campaigns. By partnering with Pacvue, ACE automated its most time-intensive tasks, cutting ad spend 15.5% YoY while still growing ad-driven revenue, and reclaiming over 1,000 hours of manual work.
-16%
Ad Spend, while sales increased
+6%
Ad-Driven Revenue
+26%
Rentabilidad de la inversión publicitaria
-16%
Cost-Per-Click
El desafío
Before Pacvue, all advertising operations at ACE were handled in-house, with a single member of the four-person Amazon sales team responsible for creating, setting up, and managing ads. Across 30+ brands and nearly 5,000 ASINs — roughly 120 campaigns — manually applying bid settings, daily budgets, and rule-based budget logic to each campaign individually consumed a tremendous amount of time, limiting the team’s ability to focus on strategy and growth.
Pacvue’s Rules, Budget Manager, and Dayparting turned a manual, campaign-by-campaign process into something our small team could scale with confidence — and the results speak for themselves: lower spend, higher ROAS, and thousands of hours back.
La solución
ACE used Pacvue Advertising to automate and centralize campaign management at scale:
- Keyword and PAT Harvesting Rules, Targeting Rules, and Auto-Refill Rules: Automated keyword additions, bid adjustments, and daily budget allocations
- Budget Manager: Set daily budgets by portfolio, automatically allocating spend to high-performing campaigns
- Dayparting: Adjusted bids by time of days, enabling fine-tuned bidding, pausing, and scheduled delivery windows
Resultados
In a YoY comparison (May–July 2025 vs. May–July 2026), ACE reduced ad spend by 15.5% while ad-driven revenue still grew — a clear signal of efficiency gains, not just cost-cutting. ROAS climbed 26% and CPC dropped 16.4%, while automation freed up more than 1,100 hours of manual work across the team.
Premios y reconocimientos
