Black Friday is right around the corner, and the DSP and search decisions brands make in early November will shape how much they earn in peak season and how well they start 2027. We’re bringing together commerce experts for a practical look at making those decisions now, while there’s still room to test, shift budget, and optimize before the biggest shopping weeks of the year.
Join Pacvue and Tinuiti as we look at where holiday demand is heading and how Amazon Marketing Cloud (AMC) shows what shoppers search for and buy after seeing DSP ads. Shoppers rarely move from awareness to purchase in a straight line. DSP builds demand across the upper and middle of the funnel, and search captures that demand at the moment of intent. AMC connects the two in one privacy-safe view, so teams can see whether DSP exposure is lifting branded search, non-branded search, and Amazon sales, then act on those signals while there’s still time to shift budget between DSP and search.
You’ll walk away with:
A holiday full-funnel playbook for the final weeks of Q4, covering how DSP and search should work together before peak
A clearer view of how AMC search and purchase insights translate into DSP media decisions, including which signals to watch and when to shift budget
An understanding of why DSP and search reinforce each other: DSP creates the demand that search converts, and search data helps sharpen DSP audiences and creative
A plan for capturing this season’s learnings so your 2027 DSP and search budget starts from evidence
