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Actionable Commerce Media Data & Analysis

Q3 2026 Commerce Media Benchmark Report

Learn how Amazon, Walmart, Instacart, and Target advertising campaigns performed during Q3, so you can benchmark your own campaigns and better optimize for the upcoming holiday season.

Amazon 、Walmart 、Instacart 、および Target 広告のパフォーマンスを、信頼できる業界のベンチマークと比較して追跡します。

Pacvue’s Q3 2026 Commerce Media Benchmark Report delivers a detailed review of performance trends across major retail media networks, covering key metrics like CPC, ROAS, CVR, spend, and more. Learn how advertisers manage different ad formats, placements, and platforms to drive commerce outcomes at scale and speed. 

You’ll learn:  

  • Which ad formats and retail media network delivered the strongest returns  
  • How advertisers balance upper-funnel and bottom-funnel placements  
  • What Amazon categories saw the highest conversions, costs, and spend  
  • Why advertisers are running more video ads on Amazon DSP  
  • How Sponsored Prompts reshape the way customers search   

This report empowers brands and agencies with the data and context they need to identify opportunities, refine strategies, and remain competitive into Cyber 5 and beyond. 

Preview The Report

The Metrics That Matter to Your Business

+20% YoY Sponsored Brands Conversion Rate

-7% YoY Sponsored Products Conversion Rate

+13% YoY Sponsored Brands Cost-per-Click

-3% YoY Sponsored Products Cost-per-Click

+65% YoY Sponsored Brands Click-Through Rate

+6% YoY Sponsored Products Click-Through Rate

+18% YoY Sponsored Brands Average Daily Spend

+29% YoY Sponsored Products Average Daily Spend

+50% YoY Display Return on Ad Spend

-1% YoY Sponsored Products Return on Ad Spend

+25% YoY Display Click-Through Rate

+32% YoY Sponsored Products Click-Through Rate

+13% QoQ Average Daily Spend

+25% YoY Average Daily Spend

+4% QoQ Cost-per-Click

-5% YoY Cost-per-Click

+8% YoY Display New-to-Brand Sales

+5% YoY Display Daily Page View Rate

+10% YoY Display Average Daily Spend

-12% YoY Display Return on Ad Spend

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