Tag: Retailer News
Pacvue Named Winner of “Best Overall MarTech Solution” in MarTech Breakthrough Awards
This marks the second year in a row that Pacvue has been selected as a winner in the annual MarTech Breakthrough Awards program, taking home the award for Campaign Management Innovation in 2024 LOS ANGELES, Aug. 14, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today […]
Pacvue Partners with Unlimitail, a Leading European Grocery Media Network, to Expand Retail Media Access Across Europe, Starting with Carrefour
Pacvue’s strategic partnership is the first of its kind with a top 3 European grocery retailer LOS ANGELES, July 23, 2025 (GLOBE NEWSWIRE) — Pacvue today announced a strategic partnership with Unlimitail, the retail media network serving over 35 leading retailers across Europe and Latin America. This collaboration will expand Pacvue clients’ self-service capabilities by enabling […]
5 minutes
Pacvue Partners with Unlimitail, a Leading European Grocery Media Network, to Expand Retail Media Access Across Europe, Starting with Carrefour
Pacvue’s strategic partnership is the first of its kind with a top 3 European grocery retailer Pacvue announced a strategic partnership with Unlimitail, the retail media network serving over 35 leading retailers across Europe and Latin America. This collaboration will expand Pacvue clients’ self-service capabilities by enabling brands and agencies to activate campaigns across Unlimitail’s […]
5 minutes
Five Key Takeaways for Advertisers from Prime Day 2025
Amazon Prime Day 2025 marked a historic shift—spanning four full days and setting new benchmarks for retail media performance. Advertisers faced both greater opportunities and bigger challenges as shopper behaviors, ad spend, and competition evolved. Drawing from Pacvue and Helium 10’s latest data, here’s a first look at what made Prime Day 2025 unique—and what […]
11 minutes
How to Leverage AI in Your Retail Media Strategy: Rufus AI, Amazon AI-Powered Discovery, Ad Automation, and more
Amazon is changing the experience for online shoppers in a major way with the introduction of Rufus, Amazon AI-powered discovery, and other tech advancements. Prime Day 2025 will be a proving ground for some of these new shopping tools and for vendors testing their Amazon AI strategy. What are these tools and what do brands […]
Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration
Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10 LOS ANGELES, June 02, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the integration of TikTok […]
1 minute
Inside Retail Media: 1-on-1 with Jeff Cohen, Principal Evangelist at Amazon Ads
Learn how Amazon Ads is leading the retail media advertising charge in this illuminating interview.
4 minutes
Uber Ads Comes to Instacart: What CPG Brands Need to Know
This week, Uber Advertising announced that the company will be tapping into Instacart’s Carrot Ads retail media solutions to help unlock new audiences for advertisers who use Uber Eats Sponsored Items. This means that any brands that are already using Instacart Carrot Ads can now run campaigns on Uber Eats directly from Instacart, making campaign […]
1 minute
Inside Retail Media: 1-on-1 with Instacart’s Ali Miller
Instacart’s Ali Miller joins Pacvue’s Melissa Burdick to share winning retail media strategies and insights in this exclusive interview.
8 minutes
The Ultimate Guide for Brands Utilizing Target’s Retail Media Network in 2025
Target’s retail media network, Roundel, is one to watch in 2025. Why? Target has created an exciting value proposition for brands wanting a little more bang for their buck. As competition continues to rise, Target’s Roundel is offering an appealing combination of easy-to-use tools, value-for-money advertising options, and one of the largest first-party data sets […]
1 minute
Inside Retail Media: 1-on-1 with Roundel’s Brittany Marzette
In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.
14 minutes
Honoring Women Leaders in Retail Media – Presented by Pacvue
In celebration of Women’s History Month, we’re honoring the women leaders driving innovation and breaking barriers in retail media and commerce.
Awards & Recognitions
