the numbers that moved the market
2026 EU Mid-Year Commerce Media & Summer Sales Benchmark Report
Discover how every ad dollar performed across Amazon EU and Bol in Q2 2026 – including promotional events like Prime Day – so you can benchmark and optimize your own campaigns for H2 and beyond.
Track your Amazon and Bol advertising performance against trusted industry benchmarks.
Get a comprehensive view of how advertisers allocated budgets, optimized campaigns, and adapted to ongoing changes in the commerce landscape in Q2 206.
Pacvue’s 2026 EU Mid-Year Commerce Media & Summer Sales Benchmark Report provides a detailed look at performance trends across major retail media networks in Europe and the UK. Learn how advertisers are strategizing around different ad formats, placements, and platforms, with insights on key metrics like CPC, ROAS, spend, and more.
This report equips brands and agencies with the data and context needed to identify opportunities, refine strategies, and stay competitive.
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Q2 Amazon Ads EU Trends
Q2 Amazon EU DSP Trends
Q2 Bol Trends
Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
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Blog: Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting
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